BEGINNINGS WITH FREELANCING: AN ANTI-GUIDE

Who likes reading "failure-stories"? Everyone of ourse! It just so happens that I have one for you today. It could be titled “A Freelance Illustrator - My Ineffective Way to Financial Independence” (not very catchy, I know).

The story takes place about 5 years ago, when I earned a Master’s diploma in architecture and could finally start to develop my illustrator’s career. I had knowledge about design, drawing skills, tons of energy and... a business plan! What could go wrong? Well, pretty much everything.

My business plan looked more or less like this (don’t try this at home!):

1. An illustrator needs an online portfolio. But wait… I already have a well-developed portfolio on DeviantArt, hurray!

2. Writing a blog is a great way to present yourself to your watchers and potential clients. Naturally hundreds of people would wait impatiently for every new post (because they have absolutely nothing else to do) and I’d surely earn some money of it (there are many professional bloggers, right?).

3. Now the most important point: I should join a team of awesome, experienced and enterprising people. They will create a super-popular product (a game/book/music CD/whatsoever), and hire me as an illustrator. Well, “hire” is not the most precise word, as I would work on a profit share basis, but that’s ok! This super project will surely be my springboard to success, make me recognizable and... bring me money.

4. And one more brilliant thought at that time: Even if I won’t earn serious money, that’s fine, because I love drawing sooo much.

...........................................................................................................

However, there were a few small bugs in my elaborate plan:

1. If you want to do something professionally, you have to make an impression of a professional. While DeviantArt is a great (and highly addictive) platform for social networking with other art lovers, it’s not the best place to show yourself and your works to potential clients. Let’s be honest, all these emoticons (which I love) and a little bit chaotic interface don’t make a great impression at first sight.

TIP: Make your own website and/or create an online portfolio on www.behance.net . Behance is a great place to present your projects and resume in a professional way and I got many good job offers from people who found my works there https://www.behance.net/ElwiraPawlikowska .

2. Most of the people earning money through blogs are those who write about… earning money through blogs. Maybe I’m exaggerating, but in case of illustrators it doesn’t really work anyway. However an idea of running a blog to let your watchers know you better is still fine! Who knows, maybe they will be keen to support you in your future endeavours?

3. I could write a whole dissertation about absurdity of working on a profit share basis (unless we’re talking about gigantic, well established publishers). First of all, if someone is unable to collect money for an illustrator, he/she won’t be able to run the project and the marketing process in order to make the product popular. Marketing a product requires strong entrepreneurial abilities and people with such abilities are able to gain some money to pay an illustrator for the job, trust me (or not, the choice is yours J )! So, by “working” on profit-share basis for a group of enthusiasts (yes, yes, it applies even to those super-experienced guys who have been developing discussed project since high school) you are going to achieve neither glory nor decent money. To discourage you even more  I’ll mention, that (based on my own experience) many such projects are NEVER EVER PUBLISHED. Eventually they are printed on demand and thus, they reach only friends and families of creators (which means no new fans, as your mom already knows that you’re brilliant J).

A SUPER IMPORTANT TIP: If you want to expand your portfolio, focus on your own projects. Illustrations attracting most clients to me are my personal works:

4. There is no rule saying that you are entitled to monetary compensation only if you hate your job. Unless you want to live with your parents for the rest of your (or their) life, you just have to earn money from what you’re doing. Good luck!

PS: Right now I'm doing fine J

If you found these reflections valuable somehow, you’re very welcome to share this article!

Frequently Asked Questions

“One is expected to show a bit of eccentricity to be interesting. Otherwise one is simply a sad old crone, and no one wants that, you know.” 

"The Ice Princess", Camilla Läckberg

Today I'm celebrating 50.000 views of my blog! I thought that it might be an occasion for you- dear readers and watchers- to "get to know" me a little better. So! Somewhere in the top left corner of your screens you can see me working hard. And below you can read Top 10 Most Frequently Asked Questions  (questions I've been asked by wonderfully inquiring people who stumbled upon my works or under interviews) along with my answers. Maybe you'll find them interesting or useful:

1. When did you start to be interested in illustrating?

Since childhood I've been surrounded by books about art (very classic, traditional art to be precise).  I really loved to browse through them. However it was a "passive" interest.

My "active" interest in making illustrations began when I came into contact with fantasy games and books in a high school.

2. Where and when did you learn drawing?

I began to learn drawing at the age of 18 (some of you may think that it's quite late). I was attending drawing classes to pass entrance exams for Warsaw Faculty of Architecture. Then, during studies I had a broad spectrum of art classes (drawing, painting, sculpting, study of colors, digital graphics etc). It was a valuable base for practicing at home. Even more important were classes from architectural design and history of architecture. These enabled me to draw detailed buildings and landscapes from imagination.

3. For how long have you been working as a freelance illustrator?

I'm a freelance illustrator since graduating from Faculty of Architecture (2011).

4. Which artists inspire you most?

Old masters:  L. da Vinci, A. Dürer and G. B. Piranesi. Their sketches brilliantly presented the whole process of "constructing" their works (the visible guide lines). On the other hand my favorite painter is Zdzisław Beksiński. He was able to create a mood which can be easily felt, even though it can be hardly described with words.

5. What are your other inspirations:

On the first place I'd say long walks. My thoughts flow the most freely when I'm walking. Moreover: dark and melodic music, fantasy books, historical buildings.

6. What techniques/tools do you use in creating your work?

-watercolor paper: yellowish Canson Colorline and white Daler-Rowney (300g)
- watercolors (in tubes and bars)

-a waterproof Faber-Castell's "PITT artist pen", size S

- Rotring's Artpens, various sizes. They're quite handy and allow to draw fine, stylish lines

- mechanical pencil, size 0.5

- After scanning I use Photoshop, mostly to set the colors/contrasts and add a text

7. What does your creative process look like? 

1. Usually the first step is "brainstorming". In a relatively short period of time I browse through plenty of photos and illustrations related somehow to my task. The purpose is being in the right creative mood, not searching particular references.

2. Then I make about dozen of thumbnail sketches just for myself. If it's a commission I often send about 3 more detailed sketches to the customer to get a better idea of his/her expectations.

 3. And then the whole fun begins. A delicate pencil sketch helps me to set the right composition. Then it's time for a more precise pen drawing and finally watercolors can be used.

4. Sometimes it happens that I'm not really satisfied with the color scheme and I need to redraw the whole work.

 5. If the original looks fine, it is scanned and edited digitally to prepare it for example for printing.

What can be said in few sentences may actually take me several days.

8. What are the biggest advantages of being a freelance illustrator?

1. The most important for me: continuous development of skills.

2. A very positive feedback from foreign people from various parts of the world. It's really motivating and uplifting.

3. Quite low level of stress.

4. Freedom in managing time.

9. What are the biggest disadvantages of being a freelance illustrator?

1. Uncertainty in economic matters. Very low earnings at the beginning (at least in case of the vast majority of cases).

2. Sporadic direct contact with other people. My contact with customers is usually limited to e-mails, less often to Skype talks.

Not so many after all :)

10. Did you always wanted to be an artist? What would you be doing if you weren't an illustrator?

For a short period of time I  wanted to be a garbage collector (big cars + working in the open air). Then I wanted to be an archeologist or paleontologist as I'm fascinated by the past.

If I weren't an illustrator, I'd be an architect as that's my learned profession.

Motivators

As I promissed a few days ago (or maybe as I planned a few days ago ), here's the next part of the article about making plans and executing them. Acoording to my assumptions there are three factors for succeding  in realizing a plan: 
-a logical, specific and feasible plan
-motivation
-luck (or at least lack of bad luck)

Here I'll focus on the second factor - motivation. My main motivation is fear (I know, most psychologists would conclude that it's a bad motivator). It's fear of not taking full advantage of my opportunities, fear of  mediocrity, misery and wasting of the only life I have. Believe me, it's a very strong inner motivator (however I'm still quite far away from achieving my all goals). And there are also many external motivators. Here are some of them!  

MOTIVATORS HELPING IN EXECUTING YOUR PLANS:

1. Writing down plans in a notebook. It should make you feel obliged to fulfill them, right? From that point they are not elusive, unspoken thoughts, but clear and real plans.

2. Telling your friends and family about your plans (in brief, it's a hardcore version of point 1.). It may seem to be a  very effective motivator, but it's also risky, if you won't choose the right listener. Honestly, I never do that. I've got a  very personal attitude to my plans and I don't need any additional incentives in the form of a possible shame in front of  acquaintances. Furthermore many people (including my relatives and mates) tend to have an ambivalent attitude to everything exceeding mediocrity and everyday life. Thus, their reaction can be more demotivating than uplifting.

3. Writing about your not personal plans online. This is a wonderful motivator! It would be kind of unprofessional not to fulfill what has been announced in front of at least hundreds of people.  Usually I get tremendous support from people , I haven't met in person, which really fills me with energy to work.

4. Developing a personal system of rewards and punishments for respectively efficient performance of a task and failure in performing a task (I limit myself to reward system :) ). My prizes are very small, like: "you can watch an episode of your favorite TV program", "have a coffee break",  "eat a muffin", or "you can watch an episode of your favorite TV program  while drinking coffee and eating a muffin" (excellent!).

In the next few entries I'll focus on presenting my latest illustrations, so there won't be so much to read. And that's a plan! 

How to Make Plans and Stick to Them?

Are freelance jobs a good fit for scatterbrained, unorganized people, who have problems with motivating themselves to get out of bed before noon? For some strange reason I was thinking so...  and I was wrong. I'm afraid, that for those people the perfect  "occupation" is being a proud heir of a fortune. Whereas those, who want to be masters of their time but still have to earn a living, need to be able to plan and organize.

Presumably there are  very few people with a natural talent for being well-organized. Mere mortals have to prepare an action plan to evaluate, segregate and arrange individual steps for achieving their goals. 

THREE STEPS OF PLANNING:

Planning system doesn't have to be very sophisticated. I've never been good at making multi-color notes, drawing schedules on a paper bigger than me  or hanging a whole bunch of notes on a corkboard.  My method is quite simple and not very visionary. But it has one strong point - it works!*

*(at least for me)

It's based on a system of long term goals and short term goals and it can be created in a standard planner (even if my long-term goals refer to the much more distant future). At the end of such planner there is usually a place for some notes, which I use for setting long-term goals. And that's THE FIRST STEP. Long term goals can be very general, like: "a stable source of income as a freelance illustrator" or "a healthier lifestyle". At first it may look like a wish list, letters to Santa Claus or a storytelling, but that's fine at this stage.

THE SECOND STEP is a closer defining of long-term goals and an attempt to transfer them into a sequence of short-term goals. It should help you to understand what your long term goals actually mean to you, for example does "a healthier lifestyle" means a better diet, more exercises, less stress or moving to a quieter place? Short-term goals should follow long-term goals and lead to achieving them. Let's say that to have "a stable source of income" you plan to establish cooperation with a few book publishers. Simplifying for the blog's purposes, the plan could look like this:

1 Creating a relevant portfolio.

2 Making a contact list of various publishers.

3 Preparing your own branding.

These actions can be loosely written on a separate page dedicated to a specific  month.

THE THIRD STEP involves dividing issues from the previous step into specific actions, estimating the time required to perform them and assigning them to specific days (and even hours) in a planner.

Regarding 1: Six children illustrations - one every two weeks. Estimated time - three months.

Regarding 2: Estimated time-a week (assuming, that you have other daily responsibilities).

Regarding 3: Building a website, sorting sample illustrations, preparing CV, resume and cover letters in a consistent style. Estimated time - two weeks.

That's how a vague idea of "having a stable income source" starts to take a clearer shape in a realistic time frame.

ADDITIONAL LOOSE TIPS:

1. It's easier to forget about writing an email than about drawing something, so I mark  all the tasks related with contacting people with "!".

2. After completing a task I mark it with "+" . If the task hasn't been completed, then... well, it shall be crossed out and moved to another day. It may seem that I have quite long delays, but I don't because:

3. I make plans for only 5 days/week. However, if some of my tasks haven't been completed on initially planned time, I tend to work also on weekends. It could lead to workaholism, unless:

4. I reserve some time for relaxing activities, like "10.00pm.-Midnight - reading a book" or Saturday 10.00am.-1.00pm.-a long walk + lunch in the park.

5. It's a good practice to have your planner/notebook with you. All the ideas for drawings can be written down in it as soon as they appear. From time to time (once every 3-4 months) I browse through these ideas to check, if they still seem so splendid as when I was writing them down.

Formulating a plan is one thing. The other thing is motivation to execute it. It would be an extremely long article, so MOTIVATORS HELIPING IN EXECUTING YOUR PLANS will be described later on this week.

The Best Tips

Sometimes I'm interviewed (oh, it sounds so nobly) by magazines, e-zines and/or curious students. Almost always a question like "The Best Tip/3 Tips/5Tips for Aspiring Artists" appears.
Here are some tips which were especially valuable for me. I'm not sure if they're truly revealing, but here they are anyway:

1. "Everything you do proves who you are"
These were words of a professor from my faculty, which really stuck in my memory. At first glance it can seem obvious, but acting according this rule is extremely important (especially in the Internet Age). The way you contact with people interested in your works, the way you comment other artists' works, the photos you submit to various social media, blog entries you write - all it shows if you are trustworthy, diligent, meticulous, respectful towards others etc.  

2. Beginnings are usually hard, so be patient 
and do not lose your enthusiasm. During studies I was told that after 2 years of an everyday drawing, the results begin to become bearable. After 5 years you can call yourself a professional. After 10 years you have a chance to become a master (supposedly).  

3. No excuses!  
Have fun with your artistic activity but... if you treat drawing/painting/designing seriously, you should be a severe reviewer of your works. Being over-enthusiastic about your achievements can only prevent you from being better. Compare your works with pieces made by your idols and strive to achieve their level (even if your gradma and mates tell you that your drawing is REALLY GREAT, it may be not enough...yet).

4. Expand your "comfort zone"
It's very good to have a specified specialization, but try to deal with various themes. Illustrations usually consist of many elements (people, animals, interiors, exteriors, machines etc.). Besides, when you don't face new challenges, you don't get new impulses and, in consequence, you stop to develop yourself.

5. Don't work for free just to expand your portfolio 
Personal works are much better for this purpose and you won't feel "used" after all. At the very beginning of my career I had a few profit-share "works". Not only there were no profits, but also these illustrations weren't revealing my real potential, which (hopefully) can be seen in personal works.  

6. Pay attention to the right work-life balance 
Being a freelancer can be very time consuming. It doesn't only mean doing commissioned jobs. It means searching for commissions, preparing your portfolio, writing blog post, tweets, facebook posts, developing your artistic skills, trying to fix something to eat (even if you haven't bought anything for a week) etc. 
The good news is that initially it's surprisingly easy to work 16 hours per day/ 7 days a week! The bad news is that it actually may cause a physical exhaustion and professional burnout... and your friends will totally forget about you. When you see that your eyes weaned themselves from sunlight and your neighbours doesn't know who you are, it may be the right time to take a break.

With this being said, I think I'll make a few more sketches...